At the recent FutureM conference in Boston, Deborah Berebichez, chief data scientist at Metis, noted that “we live in an agile environment where it is very easy and inexpensive for marketers to create new customer experiences … and to get feedback and insights from the collected data and formulate different marketing strategies based on that. But this strategy can also escalate challenges concerning data security, privacy of customers and ethics.”
A recent TechTarget article addresses how the proliferation of IoT devices has resulted in an upsurge in data-driven marketing, which in turn can fuel data security, privacy and ethics concerns, experts say.
So how do organizations arrive at data security, privacy and ethics in a world of connected devices? That’s the question that companies should be asking themselves, Berebichez told the audience.
Read the full TechTarget article here.